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ANNUAL REPORT
There can be more than a single use of company material meant for public viewing. Annual Reports can serve more than their primary purpose of distribution to shareholders and if they are well presented from all aspects (copy, facts and figures, design, photography and layout) they can be used as powerful marketing tools.
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BROCHURE
The brochure is considered to be the most cost effective in comparison to most other mediums of marketing communication and which enables your message to be disseminated to a large clientele market. Professionally designed brochures are effective because, besides being attention grabbing, they would also incorporate the latest marketing trends. -
CATALOGUE
Most catalogues consist of products listed in an easy-to-find layout on printed/electronic medium. "A picture is worth a thousand words" applies here more than anywhere else. Just listing products can be confusing when similar products are sold in different sizes and from different manufacturers. Your catalogue needs to be user-friendly and effective. -
MAGAZINES/SOUVENIRS
A design firm that is strong in photography and editing can easily come out with a magazine as per your needs and ideas. Similarly, organizations usually come out with a souvenir once a year, and here too, a resourceful design company can fulfill your need of an attractive souvenir that will do your organization proud. -
CALENDER
A calendar is a cost-effective branding tool that creates visibility of your product throughout the year. Although traditional calendars are generally more favored, newer ideas can be explored with a design team which will give detailed consideration to aspects like photography, copy, layout, design and typography to make the idea come to life.
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FOLDER
Customized Folders are used to present information about a company's services and/or products to larger sized clients. The written information inside should match the latter as far as layout and design are concerned. A good graphic designer combined with a copywriter could help you convey the correct message to your prospective clients. -
BOOK
Many a writer is, at one time or the other, frustrated at not having his works published by publishing houses. However, now they can make use of design companies to have their works published. The costs have come down considerably thus making it feasible for those who desire to see their work in print. -
POSTERS
Posters are a cost effective way to reach a large target market. They are outdoor marketing mediums that have to grab attention with catchy photos and/or marketing slogans. They carry the essential information such as what, when and where. Large photos or colorful captions are inserted to catch the reader's eye. -
FLYERS
Flyers should be as eye catching as posters and as informative as brochures but they are more cost effective than either. They are generally produced in one colour and printed on affordable paper types. They may be small in size but will have graphic displays and information about your products and/or services. -
ILLUSTRATIONS
Illustrations are the visual elements in marketing communication products. They have the ability to create an emotional attachment with the viewer and help to create a new need. Along with explanatory copy, they can result in memorable advertisements. The headline will usually be tied in with the main illustrated item. -
BILLBOARDS
Billboards are large outdoor printed or electronic advertising mediums. Billboard designing is affected by environment and location and other factors such as whether it needs to be clearly visible at all times of the day in all types of weather. The information on billboards is brief and the visual can be an attention grabbing photo or company logo. -
GREETING CARDS
This brings the whole gamut into play-paper type, size, texture, copy, fonts, colour, illustrations, etc. Conceptualization begins with the theme. In the case of invitation cards, the design as a whole can be influenced by things like the budget, the quantity and the particular tastes as defined by various cultures. -
COFFEE TABLE
This involves high class publications. Photography standards are the all important factor. The publications can be on diverse subjects and are often glossy to the extreme. Such publications can also be artistic in nature in which case a high degree of aesthetic refinement is essential to produce really impressive publications.
